Define Your Audience - Premier Branding & Marketing Solutions

Branding Tips: Define Your Audience

At this point, you have identified the problem your solving. Now, we need to understand who you are talking to. Let’s defining your audience.

Remember this, “If your marketing to everyone, you’re marketing to no one.” You must learn your audience and consider how they think. Knowing this will drive your marketing and make your blog post, videos, and standard social media post more impactful.

One of the first things to consider is your natural audience. Who views your live videos? When you run sponsored ads, what demographics respond to the post? If you haven’t run an ad yet, try it out. Once you have this information, your marketing should begin to reflect who is interested in you. You can still create a general marketing plan but your focus is your target audience.